Help & onboarding tips

14 tips curated around Help & onboarding best practices.

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UX tip graphic titled 'Display trust signals at the top of your landing page.' The left panel marked with a red X shows a hero card with the heading 'For in-house marketing teams' and a subline, but no supporting evidence beneath it. The right panel marked with a green checkmark shows the same hero with three credibility stats added in a row below the subline: '27% uplift in conversions', '4.7/5 rating from 1,320+ customers', and '200+ websites built'. BRIX Templates branding at the bottom.

Help & onboarding

Jun 10, 2026

Doubt forms in the first scroll — answer it before it sets in

Visitors decide whether to keep reading in seconds. Surface proof — metrics, ratings, counts — high on the page so credibility lands before doubt does.

UX tip graphic titled 'Answer likely customer questions within your content.' The left panel marked with a red X shows a browser window with a hero card titled 'Powerful website builder' next to a 'Get started' button, followed by empty gray content blocks and placeholder rows below — a page with a promise and nothing to back it. The right panel marked with a green checkmark shows the same hero with a screenshot, four icon-led feature blocks ('Visual page builder', 'Blazing-fast hosting', '100+ templates', 'Core tools to build'), and a 'Help users take action' band beneath them listing 'No code needed', 'Setup in 10 minutes', and 'Launch instantly' as quick reassurance lines. BRIX Templates branding at the bottom.

Help & onboarding

Jun 8, 2026

Every unanswered question on your page is a reason a visitor closes the tab

Hesitant visitors stall when their first questions aren't answered. Lay out features and reassurances inline so doubts dissolve before the CTA.

UX tip graphic titled 'Display trust signals at the top of your landing page.' The top panel marked with a red X shows a browser window with the headline 'For in-house marketing teams' and the supporting line 'Collaborate, review, and launch content faster.' above an empty gray content block — a hero with no proof to back the promise. The bottom panel marked with a green checkmark shows the same headline followed by three icon-led stat cards arranged horizontally: a purple bar chart icon with '27% Uplift in conversions', a purple star icon with '4.7/5 rating from 1,320+ customers', and a purple window icon with '200+ Websites built'. BRIX Templates branding at the bottom.

Help & onboarding

Jun 6, 2026

Three credibility stats in the hero answer 'are these people real?' before users decide to scroll

Stat blocks like uplift percentage, customer ratings, and project counts give visitors instant credibility cues before they decide to scroll.

UX tip graphic titled 'Write from the user's perspective.' The left panel marked with a red X shows a pricing card titled 'Pro Plan' with a 'Popular' badge, the price '$20/user', and the body copy 'We offer unlimited projects, advanced reporting, and priority support from our team.' above a purple 'Get started' button — feature copy framed entirely around the company. The right panel marked with a green checkmark shows the same Pro Plan card with two feature blocks that lead with the user — 'Your advanced analytics dashboard: Make strategic decisions based on real-time data and customizable reports.' and 'Seamless premium integrations: Connect your workflow with the tools you already use.' — above the same purple 'Get started' button. BRIX Templates branding at the bottom.

Help & onboarding

Jun 5, 2026

Copy that starts with 'we' reads like a brochure — copy that starts with 'you' reads like a benefit

Pricing copy starting with 'you' lands as a benefit; copy starting with 'we' lands as a brag. Swap pronouns to reframe value through the user.

UX tip graphic titled 'Explain jargon and technical terms in simple language.' The left panel marked with a red X shows a vertical list of acronym chips — 'CRO', 'CTA Optimization', 'A/B Testing', and 'SERP Positioning' — with no explanations attached. The right panel marked with a green checkmark shows the same list with small info icons next to each term, and a tooltip popover open over CRO reading 'CRO / Conversion Rate Optimization (CRO): Increasing the percentage of visitors who take a desired action.' BRIX Templates branding at the bottom.

Help & onboarding

Jun 3, 2026

Every unfamiliar acronym is a quiet invitation to leave your page

Inline tooltips with plain-language definitions keep readers in your content instead of leaving the page to Google the term you just used.

UX tip graphic titled 'Back up your claims with proof.' The left panel marked with a red X shows a card with a placeholder image, the headline 'We're the fastest platform out there' in soft purple text, and a purple 'Learn more' button — a vague superlative claim with no evidence. The right panel marked with a green checkmark shows a browser card with a purple gauge graphic, the headline 'Reduced page load time (LCP) by 0.8s on average', the supporting line 'Faster load times lead to higher conversion rates', and a 'View case study' button — a specific metric anchored to a verifiable source. BRIX Templates branding at the bottom.

Help & onboarding

May 31, 2026

A claim without proof is a claim users decide to doubt

Bold claims read like marketing. Pair every promise with a measurable result and a verifiable source so users feel confident clicking.

UX tip graphic with the title 'Use specific numbers instead of vague claims.' Two hero sections stacked: the top marked with a red X shows the heading 'For in-house marketing teams' followed by three vague text claims — 'We improve your ROI', 'Our customers love us', and 'We build amazing websites' — with the keywords ROI, love, and amazing emphasized in purple. The bottom marked with a green checkmark shows the same heading with the subhead 'Collaborate, review, and launch content faster' and three small stat cards: a bar chart icon with '27% uplift in conversions', a star icon with '4.7/5 rating from 1,320+ customers', and a window icon with '200+ websites built'. BRIX Templates branding at the bottom.

Help & onboarding

May 30, 2026

Vague claims read like brochure copy — specific numbers read like proof

Adjectives like 'amazing' and 'better' get ignored. Replace vague claims with concrete numbers so visitors trust the page instead of skimming past it.

UX tip graphic with the title 'Lead with benefits, not product categories.' Two hero sections side by side: the left marked with a red X shows the headline 'Marketing automation platform' with a 'Get started' button and an empty image placeholder. The right marked with a green checkmark shows the headline 'Automate follow-ups and close more deals' with two checkmark items (Easy workflow scheduling, Real-time campaigns), an email campaign performance chart, and a 'Book a demo' button. BRIX Templates branding at the bottom.

Help & onboarding

May 7, 2026

A category label tells visitors what your product is; a benefit tells them why they should care

Category labels like "Marketing automation platform" describe the product, not the result. Lead with the benefit so visitors know what they will achieve.

Help & onboarding

May 6, 2026

A hero that doesn't say what the product does is a hero that says nothing

Slogans like "We will make you grow" leave visitors guessing what your product does. Lead with a functional description so they understand the offer.

UX tip graphic with the title 'State your target audience clearly.' Two hero sections stacked: the top marked with a red X shows the headline 'Innovative solutions for modern teams' with generic copy and a 'Get started' button. The bottom marked with a green checkmark shows the headline 'For in-house marketing teams launching campaigns faster' with a campaign workspace subhead and an email analytics dashboard preview. BRIX Templates branding at the bottom.

Help & onboarding

May 4, 2026

The fastest hero copy answers "is this for me?" in the first phrase

Generic "for modern teams" copy makes visitors guess if it is for them. Naming the audience helps the right visitors recognize themselves instantly.

UX tip graphic with the title 'Use product images or screenshots instead of generic graphics.' Two hero sections side by side, both with the headline 'Meet the bank of the future': the left marked with a red X shows an abstract 3D illustration of stacked transparent cylinders with a 'Get started' button. The right marked with a green checkmark shows a real product UI screenshot — a banking dashboard with balance, line chart, and transactions — with an 'Open your account' button. BRIX Templates branding at the bottom.

Help & onboarding

May 3, 2026

Visitors decide faster when they can see what your product looks like

Abstract hero illustrations look pretty but tell visitors nothing about your product. Use real screenshots so users instantly see what they'll get.

UX tip graphic with the title 'Turn dead ends into detours.' Two browser windows side by side: the left marked with a red X shows a plain 404 page with only 'Oops, page not found' text. The right marked with a green checkmark shows an enhanced 404 page with 'Oops, page not found,' a 'Search for Webflow templates' search bar, and popular links (Home, Templates, Clonables). BRIX Templates branding at the bottom.

Help & onboarding

Apr 26, 2026

A 404 page should be a detour, not a dead end

A plain 404 ends the visit. Add search and popular links so users can continue their journey instead of leaving when they hit a broken page.

Help & onboarding

Apr 3, 2026

If your first interaction with a mobile user is blocking their view, you've already lost

Blocking popups on mobile disrupt the user's flow and often get dismissed without reading. Smaller inline prompts convert better by respecting the experience.

Help & onboarding

Mar 31, 2026

The first scroll is where trust either starts or the visitor leaves

Trust signals buried below the fold miss the moment users decide to stay. Place a logo bar or social proof directly below the hero CTA.