Actions & CTAs tips

8 tips curated around Actions & CTAs best practices.

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Actions & CTAs

Mar 31, 2026

The closer your social proof is to the button, the harder it is to ignore

Social proof placed far from the CTA gets missed when it matters. Put a compact trust element next to the button to boost confidence at the click point.

Actions & CTAs

Mar 9, 2026

A button users can't reliably tap is a button that doesn't work

Small buttons force users to tap repeatedly to hit the target. Use full-width or generously padded CTAs to reduce missed taps on mobile.

Actions & CTAs

Mar 9, 2026

'Learn more' is a placeholder, not a call to action

Generic 'Learn more' buttons force users to read the full card before acting. Intent-matched labels like 'Explore features' do the work instead.

Side-by-side comparison of two browser window mockups showing a 'Simplify complex workflows' landing page: the left window shows the 'Get started' CTA button positioned below the fold line where it requires scrolling to see, while the right window shows the same CTA visible above the fold on page load.

Actions & CTAs

Mar 9, 2026

Users who don't scroll will never see a CTA that lives below the fold

A CTA below the fold only reaches users who scroll. Placing it above the fold makes the primary action visible the moment users land on your page.

Actions & CTAs

Mar 6, 2026

When all buttons look the same, users don't know which to click

Learn how to differentiate primary and secondary buttons using visual hierarchy so users instantly know which action matters most.

Actions & CTAs

Mar 6, 2026

Multiple equal CTAs overwhelm users — feature one strong primary button

Learn why featuring a single prominent CTA button reduces decision fatigue and gets more clicks than presenting multiple equal options.

Side-by-side comparison of two mobile screens showing a 'Need an appointment?' page: the left screen has the 'Book a demo' button positioned inside the page content where it scrolls away, while the right screen has the same button fixed as a sticky bar at the bottom of the viewport.

Actions & CTAs

Mar 6, 2026

Scrolling shouldn't make your primary action disappear

A sticky CTA button fixed to the bottom of the screen keeps your primary action reachable at every scroll position — reducing friction at the moment of intent.

Actions & CTAs

Mar 6, 2026

Bright, high-contrast buttons tell users exactly where to click

A low-contrast CTA blends into the page and gets ignored. Apply a bold, high-contrast fill color so the primary action is the first thing users notice.