Checkout & payments tips

21 tips curated around Checkout & payments best practices.

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UX tip graphic titled 'Display when trial charges will actually start.' The left panel marked with a red X shows a mobile screen with a bare '$29/mo' price, a few placeholder text lines, and a 'Start free trial' button — no billing detail. The right panel marked with a green checkmark shows a Pro Plan card priced '$29/mo' with a billing breakdown: 'Charged today $0' in green and 'First charge $29/mo on Jun 18, 2026 · cancel anytime before,' above a 'Get started' button. BRIX Templates branding at the bottom.

Checkout & payments

Jul 19, 2026

The fear behind 'start free trial' isn't the price — it's not knowing when the price kicks in

Vague free trials make users fear a surprise charge. Show 'charged today: $0' and the exact first-billing date so more people feel safe signing up.

UX tip graphic titled 'Display return policy prominently upfront.' The left panel marked with a red X shows a Basic T-Shirt product card with a placeholder image, a star rating with 468 reviews, a price of $99 crossed out to $69 USD, and a 'Buy now' button — with no return information. The right panel marked with a green checkmark shows the same product with the shirt visible, and directly under the 'Buy now' button a shield-icon line reading 'Free returns within 30 days' and a subtext '100% money-back guarantee.' BRIX Templates branding at the bottom.

Checkout & payments

Jul 18, 2026

'What if it doesn't work out?' is the doubt that stalls a purchase — answer it before the buyer has to ask

A hidden return policy leaves buyers guessing at the risk. Show 'free returns' and a money-back guarantee near the buy button to ease hesitation and lift sales.

UX tip graphic titled 'Display products on models for context.' The left panel marked with a red X shows a Basic T-Shirt product card with a flat, grey shirt photographed on a plain white background, a star rating with 468 reviews, and a price of $99 crossed out to $69 USD. The right panel marked with a green checkmark shows the same Basic T-Shirt worn by a male model in a purple tee and cap, with a row of thumbnail images showing front, back, and side angles, the product name, and $69 USD. BRIX Templates branding at the bottom.

Checkout & payments

Jul 17, 2026

A shirt floating on a white background tells shoppers what it looks like — not how it will look on them

A flat product cutout leaves fit and scale to guesswork. Show clothing on a model from multiple angles to cut sizing doubt and lift purchase rates.

UX tip graphic titled 'Display prices without decimals for clarity.' The left panel marked with a red X shows three pricing rows — Standard $29.99, Pro $59.99, Business $99.99 — each price shown with trailing decimals. The right panel marked with a green checkmark shows the same three plans as cleaner cards — Standard $29/mo, Pro $59/mo (marked with a 'POPULAR' badge), Business $99/mo — with prices displayed as bold whole numbers and a small '/mo' suffix. BRIX Templates branding at the bottom.

Checkout & payments

Jul 16, 2026

'$29.99' asks the eye to read four digits and a decimal to understand a price that's basically $29

Trailing '.99' cents add reading effort without adding meaning. Show whole-number prices to cut cognitive load and speed up decisions, especially in B2B.

UX tip graphic titled 'Display relevant upsells on the thank-you page.' The left panel marked with a red X shows a bare 'Thank you! Your order has been completed!' message with only a 'Continue shopping' button and nothing else on the page. The right panel marked with a green checkmark shows a 'Thank you, your order has been placed' confirmation with a 'Review or edit your order' link, followed by two relevant post-purchase recommendations — a 64GB SD Card and Headphones XM6 — each with a star rating, review count, and a discounted price. BRIX Templates branding at the bottom.

Checkout & payments

Jul 10, 2026

The moment right after purchase is the most receptive one you get — most thank-you pages waste it

Buyers are most receptive right after purchase. Add relevant recommendations to the thank-you page to lift revenue without needing new traffic.

UX tip graphic titled 'Display progress toward rewards or goals.' Both panels show a shopping cart listing the same items — Running Shoes and a DSLR Camera. The left panel marked with a red X shows only the line items and a $355 total with a Checkout button, giving the shopper no sense of any reward within reach. The right panel marked with a green checkmark adds a progress bar reading '$12 away from free shipping' with a partly filled meter above the shipping cost and total, nudging the shopper toward the threshold. BRIX Templates branding at the bottom.

Checkout & payments

Jul 8, 2026

A bar that shows how close a reward is turns 'good enough' into 'just a little more'

A visible progress bar toward a reward — like '$12 from free shipping' — pulls users to complete the goal and often lifts average order value.

UX tip graphic titled 'Show only relevant products as upsells.' The left panel marked with a red X shows a 'Related products' section suggesting a scattered, unrelated mix — Basic Sneakers, a Mouse G503, a potted plant, and a glass — none of which relate to each other or to the cart. The right panel marked with a green checkmark shows a 'My cart' panel with a 'Frequently bought together' bundle that complements the main item — a DSLR Camera paired with a Basic Tripod and a 64GB SD Card — under a single 'Add all products to cart' button. BRIX Templates branding at the bottom.

Checkout & payments

Jul 5, 2026

A few genuinely related add-ons lift the order; a wall of random products just gets ignored

Random suggestions distract buyers. Show a few genuinely complementary upsells — accessories for the item already in the cart — to raise order value.

UX tip graphic titled 'Show security signals on payment pages.' Both panels show a mobile payment screen with card number, expiry, and CVC fields and a purple 'Start a free trial' button. The left panel marked with a red X shows the form alone, with no payment logos, guarantee, or security cues beneath the button. The right panel marked with a green checkmark shows the same form with recognizable payment badges (Visa, Mastercard, PayPal, Google Pay) plus a '30-day money-back guarantee' line and an 'SSL secured' padlock label directly under the button. BRIX Templates branding at the bottom.

Checkout & payments

Jul 3, 2026

At the payment step, a few familiar security cues answer the question every buyer is asking

The payment step is where doubt peaks. Show recognizable card logos, an SSL padlock, and a money-back guarantee near the button to reassure buyers.

UX tip graphic titled 'Display plan limits visually and clearly.' The left panel marked with a red X shows a 'Plan limits' card with a dense paragraph listing 'up to 10 projects, 3 team seats, 5 integrations and 100 GB bandwidth per month' plus fine print about overage charges. The right panel marked with a green checkmark shows the same limits as visual usage meters with icons — 'Projects 8/10' with a near-full progress bar and an 'Upgrade' prompt, 'Seats 2/3', and 'Storage 3.2/50 GB' — making remaining capacity obvious at a glance. BRIX Templates branding at the bottom.

Checkout & payments

Jun 24, 2026

Limits written as a paragraph get skimmed; limits shown as a gauge get understood

Plan limits buried in dense text leave users unsure what they've used. Show usage as visual meters so people see what's left and when to upgrade.

UX tip graphic titled 'Display price per unit for easy comparison.' The top panel marked with a red X shows a single plan card displaying just '$49/month' with no breakdown. The bottom panel marked with a green checkmark shows three plan cards side by side — 'Starter $19/month, up to 3 projects, $6.30/project', 'Pro $49/month, up to 10 projects, $4.90/project, Save 22%' marked 'Best value', and 'Business $119/month, up to 30 projects, $3.30/project' — each total broken down into a clear per-project cost. BRIX Templates branding at the bottom.

Checkout & payments

Jun 19, 2026

A monthly total hides the question buyers actually ask: what does each one cost me

Plan totals are hard to weigh against each other. Show the cost per project, seat, or unit so buyers can see value and pick the right tier with confidence.

UX tip graphic titled 'Display important policies prominently.' The left panel marked with a red X shows a product card for a 'Basic T-Shirt' priced $69 with a 'Buy now' button, where the only policy links sit as tiny grey text in the footer: 'Shipping · Returns · Warranty'. The right panel marked with a green checkmark shows the same card with a row of reassurance badges directly below the button: '30-day returns', 'Free shipping', '2-year warranty', and 'Secure checkout, SSL encrypted'. BRIX Templates branding at the bottom.

Checkout & payments

Jun 15, 2026

The reassurance a buyer needs is worthless if it's hidden in the footer

Returns, shipping, and warranty answers buried in footer links leave buyers hesitating. Surface them next to the buy button so doubt clears before the click.

UX tip graphic titled 'Compare your price to familiar costs.' The left panel marked with a red X shows a plain pricing card displaying '$59 USD' above placeholder lines and a 'Get started' button, with no context for the number. The right panel marked with a green checkmark shows '$59/mo, one-time payment' above a small comparison table headed 'What it would cost you': 'Hiring an agency $2,000', 'Freelancer $400', and 'Our tool $59' highlighted at the bottom. BRIX Templates branding at the bottom.

Checkout & payments

Jun 11, 2026

A price means nothing until the visitor has something to weigh it against

A number alone feels expensive. Anchor your price to a cost the visitor already understands and the same figure starts to read like a bargain.

UX tip graphic titled 'Show prices in local currency.' The left panel marked with a red X shows an order summary card with a subtotal of '€150,00', a shipping cost line that reads 'Calculated at checkout', and a total of '€150,00' with the footnote 'Taxes and fees calculated at checkout' — an incomplete European-formatted summary with unknown fees. The right panel marked with a green checkmark shows the same card in US format with a subtotal of '$176.00', shipping of '$17.00', tax labelled '16% Equivalent Rate' at '$35.00', a final total of '$228.00', and a green confirmation line 'Final price — no surprises at checkout' above a purple Checkout button. BRIX Templates branding at the bottom.

Checkout & payments

Jun 1, 2026

A foreign currency at checkout is a calculation buyers don't want to do

International shoppers convert more when prices appear in their own currency with tax and shipping itemized so totals never surprise at checkout.

UX tip graphic with the title 'Make sizing information easy to find clearly.' Two product detail pages stacked: the top marked with a red X shows a 'Basic T-Shirt' page with 468 reviews, crossed-out $99 USD and $69 USD, a placeholder image, and a 'Product Information' header with no visible sizing help. The bottom marked with a green checkmark shows a 'Basic T-Shirt' page with 314 reviews, the same price, size buttons S, M (selected), and a small 'Size guide' link next to them. A size guide popover sits to the right showing a 'in / cm' toggle and a table with columns 'Size', 'S', 'M', 'L' and rows 'Chest', 'Waist', 'Hips', 'Height' filled with measurements. BRIX Templates branding at the bottom.

Checkout & payments

May 27, 2026

Hidden size guides push shoppers to other tabs — and often other stores

Buried size guides increase returns and abandoned carts. Place a Size guide link right next to size options so shoppers check fit without leaving the page.

UX tip graphic with the title 'Reveal shipping costs clearly before checkout.' Two order summary cards side by side. The left card marked with a red X shows a minimal 'Order details' block with only 'Total $54 USD' and a muted 'Checkout' button, plus a 'Have an account? Log in' link below. The right card marked with a green checkmark shows a fuller 'Order details' block with itemized lines for 'Shipping cost $15.00', 'Subtotal $95.00', and 'Total $110 USD' in highlighted purple, followed by a prominent purple 'Checkout' button. BRIX Templates branding at the bottom.

Checkout & payments

May 26, 2026

Surprise shipping costs at the last step are one of the biggest reasons carts get abandoned

Hidden shipping fees revealed at checkout drive cart abandonment. Show shipping cost early in the order summary so the total never surprises a buyer.

UX tip graphic with the title 'Show products from multiple angles with smooth zoom interaction.' Two product detail pages stacked: the top marked with a red X shows a 'Basic Running Sneakers' page with 468 reviews, crossed-out $299 USD and $169 USD, size options 41-45, and a large empty placeholder where the product image should be. The bottom marked with a green checkmark shows a 'Training Running Shoes' page with the same price and size options, a clear 3D rendering of a blue and white sneaker rotating on a platform with horizontal arrow controls, and four small thumbnails stacked to the right. BRIX Templates branding at the bottom.

Checkout & payments

May 25, 2026

A blurry product image makes shoppers guess — and guessers don't buy

Single low-quality product photos leave shoppers uncertain and returns climb. Use multi-angle galleries with zoom so buyers can inspect every detail.

UX tip graphic with the title 'Use a feature comparison table for pricing plans.' Top section marked with a red X shows three stacked pricing cards (Basic $19, Pro $49, Business $119) with truncated feature lists. Bottom section marked with a green checkmark shows a feature comparison table with plans as columns and features as rows, with checkmarks showing what each tier includes. BRIX Templates branding at the bottom.

Checkout & payments

Apr 11, 2026

Pricing cards that hide half the features make every plan look the same

When plans differ across multiple features, card layouts force users to scroll and remember. Comparison tables make differences scannable at a glance.

UX tip graphic with the title 'Show plan savings directly in the pricing UI at a glance.' Two pricing cards side by side with a Monthly/Annually toggle: the left card marked with a red X shows just '$23/month' with no savings context, the right card marked with a green checkmark shows '$23' with a strikethrough '$29', a 'Save 20% · $72/year' badge, and 'per month, billed annually' text. BRIX Templates branding at the bottom.

Checkout & payments

Apr 10, 2026

A price without context is just a number — show the savings to make it a deal

A bare price with no context gives users nothing to compare. Show savings badges, crossed-out prices, and annual totals so the value is obvious at a glance.

UX tip graphic with the title 'Draw attention to the plan you want users to choose.' Top section marked with a red X shows three equal-weight pricing cards (Basic $19, Pro $49, Business $119) with identical styling and outline buttons. Bottom section marked with a green checkmark shows the same three plans with the Pro plan elevated, featuring a 'MOST POPULAR' badge, larger card, and a purple filled CTA button while the other plans have outline buttons. BRIX Templates branding at the bottom.

Checkout & payments

Apr 6, 2026

Equal-weight pricing cards turn a simple choice into an exhausting comparison

When all pricing plans look the same, users stall. Draw attention to the recommended option with visual emphasis to reduce comparison time.

UX tip graphic with the title 'Don't force account creation during checkout.' Two order summary cards side by side: the left card marked with a red X shows a 'You'll need an account to continue' message with a Create account button, the right card marked with a green checkmark shows Log in and Guest checkout buttons with social sign-in options for Facebook, Google, and Apple. BRIX Templates branding at the bottom.

Checkout & payments

Mar 18, 2026

Let people buy first, sign up later — don't gate checkout with registration

Forced account creation at checkout loses impulse buyers. Let users check out as guests, log in, or use social sign-in for faster purchases.

Checkout & payments

Mar 18, 2026

Small security cues next to the payment button ease the anxiety that kills conversions

Trust badges and guarantees near the payment button reassure users at the moment of commitment, reducing hesitation and cart abandonment.