BRIX Tips | UX/UI, Conversion, and Product Tips

Weekly product growth insights

UX patterns that improve conversion

Discover practical ideas for navigation, forms, onboarding, trust, and checkout so your team can ship better user experiences and grow faster.

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Actions & CTAs

Mar 6, 2026

When all buttons look the same, users don't know which to click

Learn how to differentiate primary and secondary buttons using visual hierarchy so users instantly know which action matters most.

Actions & CTAs

Mar 6, 2026

Multiple equal CTAs overwhelm users — feature one strong primary button

Learn why featuring a single prominent CTA button reduces decision fatigue and gets more clicks than presenting multiple equal options.

Side-by-side comparison of two mobile screens showing a 'Need an appointment?' page: the left screen has the 'Book a demo' button positioned inside the page content where it scrolls away, while the right screen has the same button fixed as a sticky bar at the bottom of the viewport.

Actions & CTAs

Mar 6, 2026

Scrolling shouldn't make your primary action disappear

A sticky CTA button fixed to the bottom of the screen keeps your primary action reachable at every scroll position — reducing friction at the moment of intent.

Actions & CTAs

Mar 6, 2026

Bright, high-contrast buttons tell users exactly where to click

A low-contrast CTA blends into the page and gets ignored. Apply a bold, high-contrast fill color so the primary action is the first thing users notice.

UX, UI, and conversion tips for product growth

UX patterns that improve conversion

When all buttons look the same, users don't know which to click

Multiple equal CTAs overwhelm users — feature one strong primary button

Scrolling shouldn't make your primary action disappear

Bright, high-contrast buttons tell users exactly where to click