BRIX Tips | UX/UI, Conversion, and Product Tips

Weekly product growth insights

UX patterns that improve conversion

Discover practical ideas for navigation, forms, onboarding, trust, and checkout so your team can ship better user experiences and grow faster.

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UX tip graphic titled 'Explain why you need required fields.' Both panels show a mobile lead form ending in a 'Schedule a demo' button. The left panel marked with a red X asks for Full name, Email address, Phone number, and Company name with no explanation of why any of it is needed. The right panel marked with a green checkmark shows the phone number field with a short reassurance line beneath it — 'Only used for delivery issues' next to a small info icon — so the user understands why the sensitive field is required before filling it in. BRIX Templates branding at the bottom.

Forms & inputs

Jul 6, 2026

A one-line reason beside a sensitive field turns reluctance into a filled-in answer

Users hesitate to share a phone number without a reason. Add a short line explaining why each sensitive field is needed to build trust and completion.

UX tip graphic titled 'Show only relevant products as upsells.' The left panel marked with a red X shows a 'Related products' section suggesting a scattered, unrelated mix — Basic Sneakers, a Mouse G503, a potted plant, and a glass — none of which relate to each other or to the cart. The right panel marked with a green checkmark shows a 'My cart' panel with a 'Frequently bought together' bundle that complements the main item — a DSLR Camera paired with a Basic Tripod and a 64GB SD Card — under a single 'Add all products to cart' button. BRIX Templates branding at the bottom.

Checkout & payments

Jul 5, 2026

A few genuinely related add-ons lift the order; a wall of random products just gets ignored

Random suggestions distract buyers. Show a few genuinely complementary upsells — accessories for the item already in the cart — to raise order value.

Readability

Jul 4, 2026

A relevant icon lets the eye recognize an action before it finishes reading the words

A small icon lets users grasp meaning before they read the label. Pair each menu item or feature with a relevant icon to make text faster to scan.

UX tip graphic titled 'Show security signals on payment pages.' Both panels show a mobile payment screen with card number, expiry, and CVC fields and a purple 'Start a free trial' button. The left panel marked with a red X shows the form alone, with no payment logos, guarantee, or security cues beneath the button. The right panel marked with a green checkmark shows the same form with recognizable payment badges (Visa, Mastercard, PayPal, Google Pay) plus a '30-day money-back guarantee' line and an 'SSL secured' padlock label directly under the button. BRIX Templates branding at the bottom.

Checkout & payments

Jul 3, 2026

At the payment step, a few familiar security cues answer the question every buyer is asking

The payment step is where doubt peaks. Show recognizable card logos, an SSL padlock, and a money-back guarantee near the button to reassure buyers.

Forms & inputs

Jul 2, 2026

When users can see what's required, they fill the form in instead of second-guessing it

Unmarked form fields make every input feel mandatory. Mark required fields with an asterisk and tag the rest 'Optional' so users complete forms faster.

Actions & CTAs

Jul 1, 2026

A single CTA at the top only catches the visitors who were ready at the top

Visitors decide at different scroll depths. Repeat your primary CTA after the hero, proof, and features so no one has to scroll back to act.

UX tip graphic titled 'Use real team photos to build trust.' The left panel marked with a red X shows a 'Get to know our team' section with only generic body text and a grey placeholder graphic where the team should be, showing no actual people. The right panel marked with a green checkmark shows a 'The people behind your results' section with real headshots of named team members — 'Ethan Collins, Founder & CEO', 'Valeria Soto, VP of Engineering', and another teammate — each with a photo, name, and role. BRIX Templates branding at the bottom.

Help & onboarding

Jun 27, 2026

Visitors buy from people — show them the faces, not a stock illustration

Generic graphics on your about and team pages signal nothing. Real faces with names and roles prove there are people behind the product and ease buyer doubt.

UX tip graphic titled 'Show complete business contact details.' The left panel marked with a red X shows a sparse 'Contact us' page offering only a single email address and a blank message form, with no other information about the company. The right panel marked with a green checkmark shows a 'Get in touch today' page with full details: a physical address 'BRIX Templates HQ, 1587 Meadowlark Ln, Sunnyvale, CA', a phone number with hours 'Mon–Fri, 9 AM–6 PM CST', an email noting 'We reply within 2 hours', an embedded location map, and a 'Contact us' button. BRIX Templates branding at the bottom.