BRIX Tips | UX/UI, Conversion, and Product Tips

Weekly product growth insights

UX patterns that improve conversion

Discover practical ideas for navigation, forms, onboarding, trust, and checkout so your team can ship better user experiences and grow faster.

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UX tip graphic with the title 'Reveal shipping costs clearly before checkout.' Two order summary cards side by side. The left card marked with a red X shows a minimal 'Order details' block with only 'Total $54 USD' and a muted 'Checkout' button, plus a 'Have an account? Log in' link below. The right card marked with a green checkmark shows a fuller 'Order details' block with itemized lines for 'Shipping cost $15.00', 'Subtotal $95.00', and 'Total $110 USD' in highlighted purple, followed by a prominent purple 'Checkout' button. BRIX Templates branding at the bottom.

Checkout & payments

May 26, 2026

Surprise shipping costs at the last step are one of the biggest reasons carts get abandoned

Hidden shipping fees revealed at checkout drive cart abandonment. Show shipping cost early in the order summary so the total never surprises a buyer.

UX tip graphic with the title 'Show products from multiple angles with smooth zoom interaction.' Two product detail pages stacked: the top marked with a red X shows a 'Basic Running Sneakers' page with 468 reviews, crossed-out $299 USD and $169 USD, size options 41-45, and a large empty placeholder where the product image should be. The bottom marked with a green checkmark shows a 'Training Running Shoes' page with the same price and size options, a clear 3D rendering of a blue and white sneaker rotating on a platform with horizontal arrow controls, and four small thumbnails stacked to the right. BRIX Templates branding at the bottom.

Checkout & payments

May 25, 2026

A blurry product image makes shoppers guess — and guessers don't buy

Single low-quality product photos leave shoppers uncertain and returns climb. Use multi-angle galleries with zoom so buyers can inspect every detail.

UX tip graphic with the title 'Write CTA text that describes the benefit.' Two mobile promotional cards side by side, both with the heading 'Claim your savings' and the subtext 'Find out how much you can save today right now.' The left card marked with a red X shows a gray gift box illustration and a muted 'Ok' button. The right card marked with a green checkmark shows a colorful gift box with a yellow ribbon and a prominent purple 'Save 50% today' button. BRIX Templates branding at the bottom.

Actions & CTAs

May 24, 2026

An 'Ok' button hides the prize — name the value so users tap with confidence

Generic CTA labels like 'Ok' or 'Submit' bury the reward. Replace them with the user's specific payoff so the button itself sells the next tap.

UX tip graphic with the title 'Use language anyone can understand.' Two contact form cards side by side. The left card marked with a red X shows the formal heading 'Inquiry submission form' with the subtext 'Please complete the information so an advisor can process your request', a 'Full name' field with placeholder 'Indicate your full name', a 'Description of inquiry' field with placeholder 'Provide a detailed description', and a muted 'Submit request' button. The right card marked with a green checkmark shows the friendly heading 'How can we help?' with the subtext 'We reply within 24 hours', a 'Your name' field with the example email 'mattbricks@email.com', a 'Your message' field with placeholder 'Tell us what's going on…', and a prominent purple 'Get in touch' button. BRIX Templates branding at the bottom.

Forms & inputs

May 23, 2026

Form copy that sounds like a contract makes users hesitate before they fill it in

Bureaucratic form copy slows users down and breaks trust. Replace formal language with conversational labels so users complete forms faster and with less doubt.

UX tip graphic with the title 'Address common objections near your CTA.' Two hero sections stacked: the top marked with a red X shows the headline 'Marketing built for real business growth' with the subhead 'Integrate our tools in minutes with crystal-clear documentation' and a lone 'Start free trial' button. The bottom marked with a green checkmark shows the same headline and subhead with the 'Start free trial' button, a secondary 'Learn more' link, and three small reassurance items underneath: 'No credit card required', 'Cancel anytime', and 'Free for 14 days', each prefixed with a green checkmark. BRIX Templates branding at the bottom.

Actions & CTAs

May 17, 2026

The doubts that stop a click can be answered in the same space as the CTA

Visitors hesitate at the click because of unanswered doubts. Place short objection-handling lines under your CTA so users decide without leaving the page.

Actions & CTAs

May 13, 2026

An Add to Cart button shoppers can't see is a sale they'll never close

Add to Cart buttons that scroll out of view miss buyers at their moment of intent. Use a sticky purchase bar so shoppers can buy the moment they decide.

UX tip graphic with the title 'Lead with benefits, not product categories.' Two hero sections side by side: the left marked with a red X shows the headline 'Marketing automation platform' with a 'Get started' button and an empty image placeholder. The right marked with a green checkmark shows the headline 'Automate follow-ups and close more deals' with two checkmark items (Easy workflow scheduling, Real-time campaigns), an email campaign performance chart, and a 'Book a demo' button. BRIX Templates branding at the bottom.

Help & onboarding

May 7, 2026

A category label tells visitors what your product is; a benefit tells them why they should care

Category labels like "Marketing automation platform" describe the product, not the result. Lead with the benefit so visitors know what they will achieve.

Help & onboarding

May 6, 2026

A hero that doesn't say what the product does is a hero that says nothing

Slogans like "We will make you grow" leave visitors guessing what your product does. Lead with a functional description so they understand the offer.

UX, UI, and conversion tips for product growth

UX patterns that improve conversion

Surprise shipping costs at the last step are one of the biggest reasons carts get abandoned

A blurry product image makes shoppers guess — and guessers don't buy

An 'Ok' button hides the prize — name the value so users tap with confidence

Form copy that sounds like a contract makes users hesitate before they fill it in

The doubts that stop a click can be answered in the same space as the CTA

An Add to Cart button shoppers can't see is a sale they'll never close

A category label tells visitors what your product is; a benefit tells them why they should care

A hero that doesn't say what the product does is a hero that says nothing