BRIX Tips | UX/UI, Conversion, and Product Tips

Weekly product growth insights

UX patterns that improve conversion

Discover practical ideas for navigation, forms, onboarding, trust, and checkout so your team can ship better user experiences and grow faster.

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UX tip graphic with the title 'Turn dead ends into detours.' Two browser windows side by side: the left marked with a red X shows a plain 404 page with only 'Oops, page not found' text. The right marked with a green checkmark shows an enhanced 404 page with 'Oops, page not found,' a 'Search for Webflow templates' search bar, and popular links (Home, Templates, Clonables). BRIX Templates branding at the bottom.

Help & onboarding

Apr 26, 2026

A 404 page should be a detour, not a dead end

A plain 404 ends the visit. Add search and popular links so users can continue their journey instead of leaving when they hit a broken page.

Navigation

Apr 25, 2026

Menus with too many items slow users down

Too many nav items create decision fatigue. Condense top-level navigation by grouping related content under clearly labeled dropdown categories.

UX tip graphic with the title 'Provide a lower-commitment option.' Two hero cards side by side: the left marked with a red X shows a 'Browse our collection of Webflow templates' card with only a single 'Book a demo' button. The right marked with a green checkmark shows the same card with a prominent purple 'Book a demo' button plus a secondary 'Watch a 2-min overview' outline button below. BRIX Templates branding at the bottom.

Actions & CTAs

Apr 24, 2026

Not every visitor is ready for your main ask — give them a smaller first step

A single high-commitment CTA loses visitors who aren't ready. Offer a secondary option that reduces friction and keeps curious users engaged.

UX tip graphic with the title 'Keep search filters always visible to your users.' Two browse pages stacked: the top marked with a red X shows a 'Browse our collection of Webflow templates' grid with only a search bar and a filter icon at the top-right. The bottom marked with a green checkmark shows the same grid with a persistent left sidebar showing Pricing slider, Categories checklist (Startup, Technology, AI/ML), and live template results beside it. BRIX Templates branding at the bottom.

Navigation

Apr 23, 2026

Always-visible filters turn search into direct manipulation

Hidden filter panels discourage users from refining results. Persistent filters let users adjust criteria seamlessly without losing progress.

UX tip graphic with the title 'Implement autocomplete for your website search bar.' Two search boxes side by side: the left marked with a red X shows a 'crm auto' query returning 'No results for crm auto.' The right marked with a green checkmark shows the same 'crm auto' query with autocomplete suggestions including 'CRM integrations' and 'Automations.' BRIX Templates branding at the bottom.

Navigation

Apr 22, 2026

A 'No results' page is what happens when your search doesn't try

A 'No results' screen is a dead end. Live suggestions fix misspellings, expand partial queries, and help users find content faster.

UX tip graphic with the title 'For sites with lots of content, make search clearly prominent and visible.' Two website mockups stacked: the top marked with a red X shows a 'Browse our collection of Webflow templates' page with only a small search icon in the header navigation. The bottom marked with a green checkmark shows the same page with a visible full-width 'Search 300+ templates' input bar below the hero section. BRIX Templates branding at the bottom.

Navigation

Apr 21, 2026

A search feature nobody can find is a search feature nobody uses

Small search icons get missed. Place a visible search input above the content grid so users with specific queries can reach their target in seconds.

UX tip graphic with the title 'Choose familiar words for users, not organizational terminology.' Two dropdown menus side by side: the left marked with a red X shows internal jargon labels 'Solutions' with sub-items 'Enablement,' 'Optimization,' and 'Conversion.' The right marked with a green checkmark shows user-friendly labels 'Use cases' with sub-items 'Design teams,' 'Marketing teams,' and 'Support teams.' BRIX Templates branding at the bottom.

Navigation

Apr 20, 2026

Users don't click labels that sound like internal meeting jargon

Internal labels like 'Solutions' or 'Enablement' confuse users. Use familiar, outcome-oriented words that match how customers think about their goals.

UX tip graphic with the title 'Use readable text sizes and sufficient contrast for clarity.' Two text blocks side by side: the left block marked with a red X shows small, low-contrast light gray text that is difficult to read, the right block marked with a green checkmark shows larger, higher-contrast dark text that is easy to scan and read. BRIX Templates branding at the bottom.

Readability

Apr 12, 2026

Text that's hard to read is text that won't be read

Small text and low contrast make users stop reading. Use clear sizing and sufficient contrast so content is easy to scan and understand.

UX, UI, and conversion tips for product growth

UX patterns that improve conversion

A 404 page should be a detour, not a dead end

Menus with too many items slow users down

Not every visitor is ready for your main ask — give them a smaller first step

Always-visible filters turn search into direct manipulation

A 'No results' page is what happens when your search doesn't try

A search feature nobody can find is a search feature nobody uses

Users don't click labels that sound like internal meeting jargon

Text that's hard to read is text that won't be read