BRIX Tips | UX/UI, Conversion, and Product Tips

Weekly product growth insights

UX patterns that improve conversion

Discover practical ideas for navigation, forms, onboarding, trust, and checkout so your team can ship better user experiences and grow faster.

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UX tip graphic titled 'Write from the user's perspective.' The left panel marked with a red X shows a pricing card titled 'Pro Plan' with a 'Popular' badge, the price '$20/user', and the body copy 'We offer unlimited projects, advanced reporting, and priority support from our team.' above a purple 'Get started' button — feature copy framed entirely around the company. The right panel marked with a green checkmark shows the same Pro Plan card with two feature blocks that lead with the user — 'Your advanced analytics dashboard: Make strategic decisions based on real-time data and customizable reports.' and 'Seamless premium integrations: Connect your workflow with the tools you already use.' — above the same purple 'Get started' button. BRIX Templates branding at the bottom.

Help & onboarding

Jun 5, 2026

Copy that starts with 'we' reads like a brochure — copy that starts with 'you' reads like a benefit

Pricing copy starting with 'you' lands as a benefit; copy starting with 'we' lands as a brag. Swap pronouns to reframe value through the user.

UX tip graphic titled 'Use comparison tables instead of paragraphs.' The left panel marked with a red X shows a content card with a long block of soft purple paragraph copy that reads 'Our web design services can improve your online presence, boost traffic, generation, and ultimately drive more sales. By optimizing your site's UI/UX, we create a seamless, enjoyable experience that encourages visitor engagement and boosts conversion rates.' followed by an image placeholder. The right panel marked with a green checkmark shows the same card converted into a two-column layout titled 'Instead of' (Complex UI, Basic features only, Slow generic support, Limited integrations) and 'You get' (Simple intuitive UI, Fast dedicated support, Advanced capabilities, Seamless integrations) above an image placeholder. BRIX Templates branding at the bottom.

Readability

Jun 4, 2026

Most users skim paragraphs but read tables top to bottom

Comparison tables turn a paragraph of features into a one-glance scan. Readers see the difference between 'before' and 'with you' instantly.

UX tip graphic titled 'Explain jargon and technical terms in simple language.' The left panel marked with a red X shows a vertical list of acronym chips — 'CRO', 'CTA Optimization', 'A/B Testing', and 'SERP Positioning' — with no explanations attached. The right panel marked with a green checkmark shows the same list with small info icons next to each term, and a tooltip popover open over CRO reading 'CRO / Conversion Rate Optimization (CRO): Increasing the percentage of visitors who take a desired action.' BRIX Templates branding at the bottom.

Help & onboarding

Jun 3, 2026

Every unfamiliar acronym is a quiet invitation to leave your page

Inline tooltips with plain-language definitions keep readers in your content instead of leaving the page to Google the term you just used.

UX tip graphic titled 'Explain what happens after users take action.' The left panel marked with a red X shows a phone screen with a confirmation dialog reading 'Delete account / This action permanently deletes your account.' above a solid red 'Delete' button — a destructive action with no concrete consequences explained. The right panel marked with a green checkmark shows the same phone screen with a clearer dialog titled 'Thinking of leaving? / Here's what happens next:' followed by three bullet rows: 'You'll keep access until Nov 28, 2025', 'No further charges', and 'Your data stays safe for 90 days', above a softer outlined 'Cancel subscription' button. BRIX Templates branding at the bottom.

Status & feedback

Jun 2, 2026

An irreversible action without context is an action users won't take

Users hesitate when an irreversible action skips the consequences. Spell out access dates, billing, and data safety so confidence replaces anxiety.

UX tip graphic titled 'Show prices in local currency.' The left panel marked with a red X shows an order summary card with a subtotal of '€150,00', a shipping cost line that reads 'Calculated at checkout', and a total of '€150,00' with the footnote 'Taxes and fees calculated at checkout' — an incomplete European-formatted summary with unknown fees. The right panel marked with a green checkmark shows the same card in US format with a subtotal of '$176.00', shipping of '$17.00', tax labelled '16% Equivalent Rate' at '$35.00', a final total of '$228.00', and a green confirmation line 'Final price — no surprises at checkout' above a purple Checkout button. BRIX Templates branding at the bottom.

Checkout & payments

Jun 1, 2026

A foreign currency at checkout is a calculation buyers don't want to do

International shoppers convert more when prices appear in their own currency with tax and shipping itemized so totals never surprise at checkout.

UX tip graphic titled 'Back up your claims with proof.' The left panel marked with a red X shows a card with a placeholder image, the headline 'We're the fastest platform out there' in soft purple text, and a purple 'Learn more' button — a vague superlative claim with no evidence. The right panel marked with a green checkmark shows a browser card with a purple gauge graphic, the headline 'Reduced page load time (LCP) by 0.8s on average', the supporting line 'Faster load times lead to higher conversion rates', and a 'View case study' button — a specific metric anchored to a verifiable source. BRIX Templates branding at the bottom.

Help & onboarding

May 31, 2026

A claim without proof is a claim users decide to doubt

Bold claims read like marketing. Pair every promise with a measurable result and a verifiable source so users feel confident clicking.

UX tip graphic with the title 'Use specific numbers instead of vague claims.' Two hero sections stacked: the top marked with a red X shows the heading 'For in-house marketing teams' followed by three vague text claims — 'We improve your ROI', 'Our customers love us', and 'We build amazing websites' — with the keywords ROI, love, and amazing emphasized in purple. The bottom marked with a green checkmark shows the same heading with the subhead 'Collaborate, review, and launch content faster' and three small stat cards: a bar chart icon with '27% uplift in conversions', a star icon with '4.7/5 rating from 1,320+ customers', and a window icon with '200+ websites built'. BRIX Templates branding at the bottom.

Help & onboarding

May 30, 2026

Vague claims read like brochure copy — specific numbers read like proof

Adjectives like 'amazing' and 'better' get ignored. Replace vague claims with concrete numbers so visitors trust the page instead of skimming past it.

Status & feedback

May 29, 2026

A button that doesn't react to taps gets tapped again — and again

Buttons that don't show progress invite repeat taps and duplicate submissions. Use loading and success states so users see their action was received.

UX, UI, and conversion tips for product growth

UX patterns that improve conversion

Copy that starts with 'we' reads like a brochure — copy that starts with 'you' reads like a benefit

Most users skim paragraphs but read tables top to bottom

Every unfamiliar acronym is a quiet invitation to leave your page

An irreversible action without context is an action users won't take

A foreign currency at checkout is a calculation buyers don't want to do

A claim without proof is a claim users decide to doubt

Vague claims read like brochure copy — specific numbers read like proof

A button that doesn't react to taps gets tapped again — and again