BRIX Tips | UX/UI, Conversion, and Product Tips

Weekly product growth insights

UX patterns that improve conversion

Discover practical ideas for navigation, forms, onboarding, trust, and checkout so your team can ship better user experiences and grow faster.

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Navigation

When users land on a product page with no return path, many leave instead of going back. Add a clear "Back to products" link to keep them browsing.

Actions & CTAs

Benefit-focused CTA copy reminds users why they're acting. Replace mechanical labels with specific value statements to increase conversion rates.

Navigation

Deep pages without breadcrumbs leave users lost. Add breadcrumb navigation so visitors see where they are and can explore parent categories.

Readability

Dense paragraphs hide value behind prose. Use bullet lists with benefit-first copy so visitors can scan key features in seconds.

Help & onboarding

A plain 404 ends the visit. Add search and popular links so users can continue their journey instead of leaving when they hit a broken page.

Navigation

Too many nav items create decision fatigue. Condense top-level navigation by grouping related content under clearly labeled dropdown categories.

Actions & CTAs

A single high-commitment CTA loses visitors who aren't ready. Offer a secondary option that reduces friction and keeps curious users engaged.

Navigation

Hidden filter panels discourage users from refining results. Persistent filters let users adjust criteria seamlessly without losing progress.