BRIX Tips | UX/UI, Conversion, and Product Tips

Weekly product growth insights

UX patterns that improve conversion

Discover practical ideas for navigation, forms, onboarding, trust, and checkout so your team can ship better user experiences and grow faster.

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UX tip graphic titled 'Show prices in local currency.' The left panel marked with a red X shows an order summary card with a subtotal of '€150,00', a shipping cost line that reads 'Calculated at checkout', and a total of '€150,00' with the footnote 'Taxes and fees calculated at checkout' — an incomplete European-formatted summary with unknown fees. The right panel marked with a green checkmark shows the same card in US format with a subtotal of '$176.00', shipping of '$17.00', tax labelled '16% Equivalent Rate' at '$35.00', a final total of '$228.00', and a green confirmation line 'Final price — no surprises at checkout' above a purple Checkout button. BRIX Templates branding at the bottom.

Checkout & payments

Jun 1, 2026

A foreign currency at checkout is a calculation buyers don't want to do

International shoppers convert more when prices appear in their own currency with tax and shipping itemized so totals never surprise at checkout.

UX tip graphic titled 'Back up your claims with proof.' The left panel marked with a red X shows a card with a placeholder image, the headline 'We're the fastest platform out there' in soft purple text, and a purple 'Learn more' button — a vague superlative claim with no evidence. The right panel marked with a green checkmark shows a browser card with a purple gauge graphic, the headline 'Reduced page load time (LCP) by 0.8s on average', the supporting line 'Faster load times lead to higher conversion rates', and a 'View case study' button — a specific metric anchored to a verifiable source. BRIX Templates branding at the bottom.

Help & onboarding

May 31, 2026

A claim without proof is a claim users decide to doubt

Bold claims read like marketing. Pair every promise with a measurable result and a verifiable source so users feel confident clicking.

UX tip graphic with the title 'Use specific numbers instead of vague claims.' Two hero sections stacked: the top marked with a red X shows the heading 'For in-house marketing teams' followed by three vague text claims — 'We improve your ROI', 'Our customers love us', and 'We build amazing websites' — with the keywords ROI, love, and amazing emphasized in purple. The bottom marked with a green checkmark shows the same heading with the subhead 'Collaborate, review, and launch content faster' and three small stat cards: a bar chart icon with '27% uplift in conversions', a star icon with '4.7/5 rating from 1,320+ customers', and a window icon with '200+ websites built'. BRIX Templates branding at the bottom.

Help & onboarding

May 30, 2026

Vague claims read like brochure copy — specific numbers read like proof

Adjectives like 'amazing' and 'better' get ignored. Replace vague claims with concrete numbers so visitors trust the page instead of skimming past it.

Status & feedback

May 29, 2026

A button that doesn't react to taps gets tapped again — and again

Buttons that don't show progress invite repeat taps and duplicate submissions. Use loading and success states so users see their action was received.

UX tip graphic with the title 'Display real low stock numbers honestly.' Two mobile product detail pages side by side, both with a 'Back to products' link, the product 'Uniloop Sport 3', and the price $169 USD. The left page marked with a red X shows an empty 5-star rating placeholder, no review count, size options S, M, L, and a small red warning that reads 'Limited stock!' with a warning icon. The right page marked with a green checkmark shows a filled 4-star rating, '314 reviews', size options S, M (selected), and L, and a specific orange note that reads 'Only 2 left in this size'. BRIX Templates branding at the bottom.

Status & feedback

May 28, 2026

'Limited stock!' badges users see everywhere train them to ignore real urgency

Generic 'Limited stock' badges look like marketing tricks. Show the actual remaining count only when inventory is truly low so urgency stays credible.

UX tip graphic with the title 'Make sizing information easy to find clearly.' Two product detail pages stacked: the top marked with a red X shows a 'Basic T-Shirt' page with 468 reviews, crossed-out $99 USD and $69 USD, a placeholder image, and a 'Product Information' header with no visible sizing help. The bottom marked with a green checkmark shows a 'Basic T-Shirt' page with 314 reviews, the same price, size buttons S, M (selected), and a small 'Size guide' link next to them. A size guide popover sits to the right showing a 'in / cm' toggle and a table with columns 'Size', 'S', 'M', 'L' and rows 'Chest', 'Waist', 'Hips', 'Height' filled with measurements. BRIX Templates branding at the bottom.

Checkout & payments

May 27, 2026

Hidden size guides push shoppers to other tabs — and often other stores

Buried size guides increase returns and abandoned carts. Place a Size guide link right next to size options so shoppers check fit without leaving the page.

UX tip graphic with the title 'Reveal shipping costs clearly before checkout.' Two order summary cards side by side. The left card marked with a red X shows a minimal 'Order details' block with only 'Total $54 USD' and a muted 'Checkout' button, plus a 'Have an account? Log in' link below. The right card marked with a green checkmark shows a fuller 'Order details' block with itemized lines for 'Shipping cost $15.00', 'Subtotal $95.00', and 'Total $110 USD' in highlighted purple, followed by a prominent purple 'Checkout' button. BRIX Templates branding at the bottom.

Checkout & payments

May 26, 2026

Surprise shipping costs at the last step are one of the biggest reasons carts get abandoned

Hidden shipping fees revealed at checkout drive cart abandonment. Show shipping cost early in the order summary so the total never surprises a buyer.

UX tip graphic with the title 'Show products from multiple angles with smooth zoom interaction.' Two product detail pages stacked: the top marked with a red X shows a 'Basic Running Sneakers' page with 468 reviews, crossed-out $299 USD and $169 USD, size options 41-45, and a large empty placeholder where the product image should be. The bottom marked with a green checkmark shows a 'Training Running Shoes' page with the same price and size options, a clear 3D rendering of a blue and white sneaker rotating on a platform with horizontal arrow controls, and four small thumbnails stacked to the right. BRIX Templates branding at the bottom.

Checkout & payments

May 25, 2026

A blurry product image makes shoppers guess — and guessers don't buy

Single low-quality product photos leave shoppers uncertain and returns climb. Use multi-angle galleries with zoom so buyers can inspect every detail.

UX, UI, and conversion tips for product growth

UX patterns that improve conversion

A foreign currency at checkout is a calculation buyers don't want to do

A claim without proof is a claim users decide to doubt

Vague claims read like brochure copy — specific numbers read like proof

A button that doesn't react to taps gets tapped again — and again

'Limited stock!' badges users see everywhere train them to ignore real urgency

Hidden size guides push shoppers to other tabs — and often other stores

Surprise shipping costs at the last step are one of the biggest reasons carts get abandoned

A blurry product image makes shoppers guess — and guessers don't buy