BRIX Tips | UX/UI, Conversion, and Product Tips

Weekly product growth insights

UX patterns that improve conversion

Discover practical ideas for navigation, forms, onboarding, trust, and checkout so your team can ship better user experiences and grow faster.

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Side-by-side comparison of two browser window mockups showing a 'Simplify complex workflows' landing page: the left window shows the 'Get started' CTA button positioned below the fold line where it requires scrolling to see, while the right window shows the same CTA visible above the fold on page load.

Actions & CTAs

Mar 9, 2026

Users who don't scroll will never see a CTA that lives below the fold

A CTA below the fold only reaches users who scroll. Placing it above the fold makes the primary action visible the moment users land on your page.

Side-by-side comparison of two forms: the left shows a long form with six fields — Name, Email address, Phone number, Address, Company, and Job position — with no visible submit button, while the right shows a shorter form with four fields and a purple 'Get in touch' button.

Forms & inputs

Mar 9, 2026

Every field you ask for is a hurdle between the user and the submit button

Every field you add to a form is a reason to stop. Remove non-essential fields and more users will complete it.

Side-by-side comparison of two form validation states on a contact form: the left shows a generic 'There was an error' message below the email field, while the right shows a specific inline error message 'Use a valid email like name@company.com' that tells the user exactly how to fix it.

Status & feedback

Mar 9, 2026

An error that doesn't explain itself is just a dead end

Generic errors like 'There was an error' leave users stuck. Specific inline messages that show an example help users fix issues fast.

Actions & CTAs

Mar 6, 2026

When all buttons look the same, users don't know which to click

Learn how to differentiate primary and secondary buttons using visual hierarchy so users instantly know which action matters most.

Actions & CTAs

Mar 6, 2026

Multiple equal CTAs overwhelm users — feature one strong primary button

Learn why featuring a single prominent CTA button reduces decision fatigue and gets more clicks than presenting multiple equal options.

Side-by-side comparison of two mobile screens showing a 'Need an appointment?' page: the left screen has the 'Book a demo' button positioned inside the page content where it scrolls away, while the right screen has the same button fixed as a sticky bar at the bottom of the viewport.

Actions & CTAs

Mar 6, 2026

Scrolling shouldn't make your primary action disappear

A sticky CTA button fixed to the bottom of the screen keeps your primary action reachable at every scroll position — reducing friction at the moment of intent.

Actions & CTAs

Mar 6, 2026

Bright, high-contrast buttons tell users exactly where to click

A low-contrast CTA blends into the page and gets ignored. Apply a bold, high-contrast fill color so the primary action is the first thing users notice.

UX, UI, and conversion tips for product growth

UX patterns that improve conversion

Users who don't scroll will never see a CTA that lives below the fold

Every field you ask for is a hurdle between the user and the submit button

An error that doesn't explain itself is just a dead end

When all buttons look the same, users don't know which to click

Multiple equal CTAs overwhelm users — feature one strong primary button

Scrolling shouldn't make your primary action disappear

Bright, high-contrast buttons tell users exactly where to click